2009 Vue XR 2.4L 4-Cylinder Coming Soon

Alert Saturn fans noticed an unannounced change late last week in a GM online reference guide that indicates a new 4-cylinder version of the popular front-wheel-drive (FWD) Vue XR is about to be released. Not much more information is known at this time, as there is only one note stating the new-for-2009 availability of a "FWD 4-Cylinder XR model ZLV26." It looks like its only a matter of when, not if, it will arrive.

Content wise, expect the new Vue XR 4-cylinder model to be equipped similarly to the current V6 XR model, but feature the same 169 horsepower "LE5" 2.4L engine that's installed in the Vue XE FWD. The 4-cylinder Vue XE gets an EPA estimated 19/26 MPG in city/highway. Earlier this year Saturn released a 4-cylinder version of the Aura XR, and with gas prices hovering above $3.50 a gallon in most parts of the country, it makes sense for Saturn to offer a more fuel efficient version of the uplevel Vue. Stay tuned to SaturnFans.com for more information when it becomes available.

Source: GM DealerWorld

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."