2008 Saturn Full Line Brochure

2008 Saturn Full Line Brochure

Feel free to kick the tires. Go ahead and knock yourself out. Just know it's not the best way to judge a car. No matter what dad said. Judge the full line of 2008 Saturn vehicles by reading about them. And driving them. Whether it's a two-seat roadster ready for your next two-hour lunch, a crossover that takes on eight passengers, a sport sedan that changes the game or a hybrid that cares about the environment. It's time to choose the right car that's for you, not just your right foot. Just something to rethink about. Browse Saturn's 2008 full line brochure.

Source: Saturn

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."