Video: Third of Three New Saturn Commercials Focuses on Fuel Efficiency

The third of three new commercials narrated by Saturn retail store owners focuses on the fuel efficiency of Saturn's vehicles. This ad features Karen Radley who owns Saturn of Fredericksburg in Virginia. By the way, if you want to see the stunning lines of the Vue and Aura in high-definition on your big screen television, SaturnFans.com hears that the new TV spots will air throughout the NCAA basketball tournament on CBS. You can also watch the other two online here and here at SaturnFans.com. It's good to see fresh ads for Saturn on television again, and couldn't be arriving at a more critical time for the brand.


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Here's the text from the spot:

I'm no different from my customers. I've got a family, I'm worried about the economy just like everyone else, and I think about how often I have to fill up my car. Saturn's been making fuel efficient vehicles from day one; its just common sense. And we've offered hybrids for years now, and they're some of the most affordable on the road. People want a car that they are going to love to drive, that's also affordable to drive. This didn't just occur to us when it became trendy, its just how we do business.

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Flashback Friday: 1994 Saturn Cycling Calendar

Flashback Friday: 1994 Saturn Cycling Calendar

Saturn has long been a big proponent of an active lifestyle. Today, you'll find Saturn supporting marathons all over the country, but years ago Saturn sponsored a cycling team. According to the 1994 Saturn Cycling Calendar (cover pictured above), the team originally "came together in 1992" and was made up of "a collection of young amateur cyclists from around the country." By then end of their first year in competition, the team "competed in more than 100 races and compiled 53 wins."