Video: New Saturn "Pundits" Commercial Discusses Class-Leading Fuel Economy and Side-by-Side Selling

This is the second of three new television commericals Saturn has just started airing to let consumers know the brand is still in the business and offering a class-leading lineup of cars, crossovers, and convertibles for sale. Saturn retailer Jim Smith narrates this particular ad.


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Here's the text from the spot:

You know I come home from work, I turn on the television, and listen to these pundits talk about the fact that American car companies cannot build a car that Americans want. Saturn builds cars that Americans want to buy. Saturn has four different models that lead their segments in highway fuel economy, and we have two of the most affordable hybrids on the road. One of the things we've done is we've bought our competitors cars, and we invited our customers to come in to drive the competition. And we've found that nothing sells a Saturn faster.

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General Motors Statement Regarding Black Oak Partners Press Release About Saturn

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As noted in GM's viability plan presented on February 17, 2009, GM announced it would review the potential spin-off or sale of Saturn and if those options did not prove viable Saturn's operations would be wound down over time. Over approximately the past 60 days, a sub-committee of Saturn retailers has been studying the feasibility of the sale or spin-off options, and has identified some parties that are potentially interested in a purchase or spin-off of Saturn. We are advised that one of the interested parties is Black Oak Partners. We are not at liberty to discuss any other interested party. With respect to what the eventual outcome concerning Saturn might be with Black Oak or any other interested party, it is simply premature at this time to speculate on what any eventual outcome may be.