Outlook Adventure, Gravana Sky to be Featured at 2007 SEMA Show

Enthusiasts seeking the perfect vehicle to personalize will hit the jackpot with this year's GM portfolio at the Specialty Equipment Market Association (SEMA) Show. The show opens October 31st, and runs through November 3rd in the Las Vegas Convention Center. GM will have twenty-seven vehicles on display all week in its booth, including two Saturns, 14 Chevrolets, two Cadillacs, four GMCs, two HUMMER H3s, two Pontiac Solstices, and one Buick Lucerne partner vehicle. There will also be a top-secret performance car, developed in conjunction with one of GM's more notable celebrity partners, in the stand. The two Saturns on display will be modified versions of the Saturn Sky roadster and upcoming 2007 Outlook crossover sport-utility.

The Saturn Outlook 'Adventure' will show how accessories can help the all-new crossover complement a customer’s outdoor lifestyle. In addition, Saturn will show off Gravana Speed Shop's interpretation of the Saturn Sky roadster. Gravana, working in conjunction with GM Design, has pushed the Sky's styling to the limits with its highly customized concept treatment that enhances the sleek, crisp and modern lines of the production vehicle while providing a cutting-edge visual design appeal. "The ultimate goal for Gravana is to build exciting new products that will give Saturn Sky owners an option to personalize their hot new roadster, as well as helping to drive the 'on-the-fence' traffic to Saturn retailers and drive off with a new Sky. We are very fortunate to be awarded a Sky this year, and we are equally fortunate to be involved with such a great organization," said Jim Lupold, President of Gravana. "Last year, we built several new products for the Kappa platform, and we believe GM has a winner with this formula. We look forward to unveiling the Gravana Sky at SEMA, as well as offering a wide selection of performance and accessory products."

In addition to its 27 vehicles, GM also will show off a growing portfolio of crate engines and accessories designed and engineered specifically for GM vehicles by GM. New electronics offerings include the industry's first application of noise-canceling headphones; a portable overhead DVD entertainment system with a whopping 10-inch screen; an advanced, long-range remote start system with a LCD key fob readout that provides key vehicle information, such as fuel level and tire pressure; and Personal Audio Link, an innovative iPod integration accessory that lets users tote their personalized playlist in their personalized vehicle. Michael Jackson, GM North America vice president of marketing and advertising, said shows like SEMA help showcase the ingenuity of GM engineers and designers, and let customers know what they can create in their own garages. "We're providing our aftermarket partners, our own accessories and Performance Parts operations and automotive enthusiasts with the best vehicle canvas on which to create parts, pieces and components that look cool and go fast," he said. "These vehicles feature beauty, race-proven technology and production components that real people can buy and drive – today."

The SEMA Show is the premier automotive specialty products trade event in the world. The show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, truck and SUV, marine and RV markets. SEMA Show 2005 drew over 50,000 domestic and international buyers through two million square feet of exhibits. The displays are segmented into 11 sections, and a New Products Showcase features more than 1,400 newly introduced parts, tools and components. In addition, the SEMA show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

Click here for a preview of the 2007 Gravana Sky.

Source: General Motors, Gravana, SEMA

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