GM Laying Off More Workers in Delaware

2009 Saturn Sky

Andrew Eder from the Delaware News Journal: In the midst of a fight for survival, General Motors Corp. is laying off more workers in Delaware as the automaker slows production at its Boxwood Road assembly plant. GM spokesman John Raut said 90 employees will be affected by a "re-rate" at the 62-year-old factory near Newport, where the Pontiac Solstice and Saturn Sky are assembled. The plant is idle this week to implement the re-rate, which will cut production at the plant from 7.5 jobs per hour to 4.5 jobs per hour. GM said that it sees some signs of life in the auto market - its March sales were down 45 percent compared with a year ago, but up 23 percent from February levels. The numbers remained dismal for the Delaware-built roadsters, however. Sales of the Solstice in March dropped 74 percent from a year ago to 317 vehicles. Sales of the Sky were down nearly 80 percent to 240 vehicles.

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Retailers Tell the Saturn Story in New Ads

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Kim McGill, director of advertising and promotions for Saturn: The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament. The format of the ads is simple. There's no blaring music or cars zipping down twisting mountain roads. Instead, it's just a Saturn retailer talking about our brand and our products.