GM Laying Off More Workers in Delaware

2009 Saturn Sky

Andrew Eder from the Delaware News Journal: In the midst of a fight for survival, General Motors Corp. is laying off more workers in Delaware as the automaker slows production at its Boxwood Road assembly plant. GM spokesman John Raut said 90 employees will be affected by a "re-rate" at the 62-year-old factory near Newport, where the Pontiac Solstice and Saturn Sky are assembled. The plant is idle this week to implement the re-rate, which will cut production at the plant from 7.5 jobs per hour to 4.5 jobs per hour. GM said that it sees some signs of life in the auto market - its March sales were down 45 percent compared with a year ago, but up 23 percent from February levels. The numbers remained dismal for the Delaware-built roadsters, however. Sales of the Solstice in March dropped 74 percent from a year ago to 317 vehicles. Sales of the Sky were down nearly 80 percent to 240 vehicles.

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Saturn Launches Ad Campaign to Reassure Customers

New Saturn Ad Screen Capture

It's only been a few hours since I first saw the new "We're Still Here" television ad, and the New York Times already has an indepth article about Saturn's brand-new campaign. The story not only discusses that particular ad, but it also takes a look at some of the other spots featuring retail store owners in Saturn's attempt to reassure customers that the brand is still in business.