With Future Design Plans, the Sky is the Limit

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The Saturn Sky, that is.

On November 29, 2004, Saturn unveiled the new design face of the brand with the all-new Sky roadster. While Saturn simply leaked a sketch and the name of the new roadster, the message is loud and clear -- this is a Saturn to watch for.

For several years Saturn has experimented with designs that demonstrate a new, bold design philosophy. It started when the original Sky concept vehicle made the rounds on the auto show circuit back in 2002. Although that design was not meant for production, it certainly raised some eyebrows. Last year Saturn unveiled the Curve concept vehicle at the North American International Auto Show in Detroit. Curve was based on GM's global Kappa platform that included the Pontiac Solstice (which will begin production in June 2005). The Curve too was just a concept, but nevertheless the handwriting was on the wall: Saturn was changing in an exciting way.

This time it's for real.

The Saturn Sky roadster will begin production in early 2006. As the sketch suggests, Sky delivers a bold and refined design. Taut lines and flowing surfaces wrap its design body around a classic, aggressive stance. The dynamic front end is tucked between two rising front fender beaks, with a lateral chrome bar that showcases the red Saturn badge. On the inside, Saturn has maintained the unique, human-focused touches you know and expect from the Saturn of late -- tight fits, ergonomic simplicities and attention to detail. But you'll see a more dynamic interior approach as well with the new vehicle.

While we can't give away the farm until the official unveil in January, trust that Sky will deliver on the quick, nimble performance character that true roadster enthusiasts demand.

The Face of Saturn Is Changing

While Sky pushes the limits for Saturn design advancement, it by no means signifies the end all, be all. In fact, it's just the beginning. With its debut comes the launch of an all-new design philosophy that will become the benchmark of an expanding family of Saturn models. The design cues you see in the Sky sketch will be carried across all of the future models as the brand expands its product offerings from the current three models to a full six-vehicle family by the end of 2006.

Fact is, the Saturn family in 2006 will look very different than it looks today, and you can thank the Saturn Sky and its new precision look for fathering the transformation. But Saturn loyalists take note -- all of this hubbub is strictly in the design arena. You can always expect the same friendly no-hassle philosophy from your Saturn retailer. It's just that as 2006 draws near, you can expect an expanded family of refined and dynamic Saturn models to go along with it.

Stay Tuned...

There will be more to admire in the coming months. The actual production vehicle will be unveiled in January at the North American International Auto Show in Detroit and the Los Angeles Auto Show. At that point there will be more information on Saturn.com, including vehicle performance specs and detailed product images. We might even give you a glimpse or two of what these exciting design cues could look like on a mid-size Saturn sedan.

Saturn promises this -- when you walk through a Saturn showroom at the end of 2006, you may have a hard time believing these new models are from Saturn. Our advice is this: Believe.

Welcome to the future of Saturn. View a sketch of the new Sky, along with photos of past Saturn concept cars.

Source: Saturn

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