AutoBlog Rendered Speculation: Chevrolet Sky-Volt?

Sam Abuelsamid from AutoBlog: One of the many unfortunate casualties of General Motors' financial apocalypse is the loss of the Kappa platform, the small, rear-wheel drive architecture underpinning the Pontiac Solstice and Saturn Sky. With both of those brands being discontinued and no plans to migrate any models over to GM's surviving brands, the slow-selling roadsters will simply disappear within the next year. Another disappointment to GM fans was the transformation of the Chevy Volt from concept to production form. The sporty, aggressive concept was, to many, a generic interpretation of an otherwise revolutionary design. One of our readers came up with a novel solution to both problems. Just graft the Volt concept nose onto the Sky and install an adaptation of the Voltec powertrain and voila! You have a rival to the Dodge Circuit and Tesla Roadster.

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Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."