Saturn Prepares for Life Beyond General Motors

Saturn Logo

Peter Valdes-Dapena from Abandoned and facing death as General Motors cuts brands in its own fight for survival, Saturn, the "different kind of car company," could soon become a very, very different kind of car company just to survive. GM has said it will stop producing Saturn vehicles in about two years. Rather than accept that it's over, Saturn executives and the brand's leading dealers are looking at new ways - some that have never been tried before - to keep Saturn alive. "When times are tough, that's when the biggest breakthrough's come," said Jill Lajdziak, Saturn's General Manager. Lajdziak is among a group of about 10 people, including a few GM executives, a few Saturn retailers and prominent industry consultant Stephen Girsky, who are considering some daring approaches. Among the options being seriously considered: selling electric cars, turning Saturn into a chain of boutique stores offering vehicles by various manufacturers or simply finding one company - perhaps one based in China or India - to make a new lineup of cars. All are variations on the same thing. The new Saturn will be a retail channel only. It will not be a car company. "We're not going to be in the manufacturing business," said Girsky, "We're going to leave that to the experts."

Random Article from the Archives

Jalopnik Drives the 2009 Saturn Vue 2 Mode Hybrid


The Vue 2 Mode differs from the Saturn Vue Green Line Hybrid in that it pairs a two-mode hybrid powertrain with a V6 engine. It can be considered a strong hybrid because it's capable of running on the batteries alone, the engine alone or the two together. The regular Green Line can't do that.