Saturn Likely to Return its to Its Roots as a Lower-End, Competitive-Priced Car Company

Samsung SM3

David Goldman and Peter Valdes-Dapena from GM has said it will stop producing Saturn vehicles by 2011. GM would continue production of only the three highest-selling models: the Aura sedan, and the Vue and Outlook cross-over SUVs, for the next two years. The Saturn Sky and Astra models will be discontinued. To replace GM as the brand's manufacturer, Penske is in discussions with several global automakers. One likely replacement is Renault Samsung Motors of Korea, Automotive News reported. "We have been in discussions on a worldwide basis with many people that have an interest in this marketplace," Penske said. Still, much will depend on the quality of cars that it sells. "It's really going to depend on who Penske partners up with," said Jeremy Anwyl, CEO of "Even if it sells good, global-standard vehicles, Saturn will need to stand for more than just the retail experience." Penske said he wants Lajdziak to stay on at the company, and he also offered former Chrysler President Tom LaSorda a top spot at Saturn. Penske hired LaSorda in May as a consultant for the Saturn deal.

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Jill Lajdziak: We are Still Saturn

Saturn General Manager Jill Lajdziak

A letter from Saturn General Manager Jill Lajdziak: From our very beginning, Saturn has always sought a better way. We pioneered no haggle-no hassle shopping, built dent-resistant cars, set a new benchmark for customer service and forged a unique relationship with our retailers, workers and customers. From the beginning, Saturn was launched as a "Different kind of Car Company." Well, here we go again. You may have read that General Motors delivered a plan to the U.S. government that outlined the corporation's plan for long term viability. In that plan, GM stated that Saturn would work with its retailers to investigate options for the future of the Saturn brand. We said that all ideas were on the table and we meant it.