S-Series

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."

Flashback Friday: 1,000,000th Saturn

Flashback Friday: 1,000,000th Saturn

On June 1, 1995 Saturn built its millionth car at its Spring Hill, Tennessee manufacturing facility. The model was a dark green SC2 with a tan leather interior. The car is pictured above with former Saturn President Richard G. "Skip" LaFauve and VP Donald W. Hudler just in front of "Inspiration Point" at the end of the assembly line.

Flashback Friday: Engineers Testing the Saturn 1.9L 4-Cylinder "Power Module"

Flashback Friday: Engineers Testing the Saturn 1.9L 4-Cylinder "Power Module"

Lift the hood of any S-Series Saturn and you'll find what was the brand's tried-and-true 1.9L engine, or "power module" as it was called back in the day. Before the signature four-cylinder made its way into any Saturn, the engine was extensively tested in a variety of ways, including in two 1984 Chevy Cavaliers.

Flashback Friday: the "Trendsetting" Spring Hill Manufacturing Complex

Aerial Photo of the Former Saturn Plant

As part of its look back on General Motors' past 100 years, Assembly Magazine recently profiled what it considered to be "four trendsetting GM facilities that have opened in the United States since Richard Nixon was president." Among the plants discussed was the former Saturn plant in Spring Hill, Tennessee. This "new kind of assembly plant" run by GM's different kind of car company, incorporated some of the best features from factories around the world, and offered some very unique innovations of its own. Many of the lessons learned in Spring Hill have been adopted in other newer GM plants, like the Lansing Delta Township factory in Michigan where the Saturn Outlook is made.

Flashback Friday: Sketch of the Upcoming Saturn SC on a 1989 Cover of AutoWeek

Flashback Friday: Sketch of the Upcoming Saturn SC on a 1989 Cover of AutoWeek

An illustration of the 1991 Saturn SC coupe appeared on the cover of AutoWeek's January 9th, 1989 issue. Inside, Kevin Wilson authored an article entitled "Saturn Rising" that discussed what was known about the mysterious Saturn project at the time of publication.

Flashback Friday: 1993 "Multiply" Newspaper Ad

Flashback Friday: 1993 "Multiply" Newspaper Ad

This folksy Saturn newspaper advertisement was one of many used to promote Saturn's newly expanded 1993 model year lineup of S-Series vehicles. The ad featured many of Saturn's classic advertising elements from that time period, including a catchy headline, a prominent photo, and a few clever sentences written to make the reader feel right at home with Saturn. "Left to their own devices, they've been known to multiply," read the main heading of the text.

Flashback Friday: Restyled 2001 3-Door Coupe

Flashback Friday: Restyled 2001 3-Door Coupe

Saturn restyled its popular SC1 and SC2 3-door coupes for the 2001 model year and created this nifty brochure to tout the coupe's changes. "Three doors have never been so (dare we say it?) sexy," Saturn teased on the pages inside. "The third door on our three-door coupe means you don't have to be a contortionist to load and unload the back seat like you do with traditional two-doors."

Flashback Friday: 1994 Saturn SL2 Homecoming Sedan

Flashback Friday: 1994 Saturn SL2 Homecoming  Sedan

Pictured is the back page of the Saturn brochure printed to tout the 1994 Saturn Homecoming Commemorative Sedan. Saturn built a limited number of these special pearl white SL2 sedans to commemorate the brand's first homecoming celebration held at the Saturn plant in Spring Hill, Tennessee. The MSRP for the Homecoming SL2 was $15,650.

Flashback Friday: Saturn SC on the Cover of AutoWeek

Flashback Friday: Saturn SC on the Cover of AutoWeek

A 1991 Saturn SC was prominently featured on the cover of AutoWeek magazine's October 8, 1990 issue with the words "Liftoff - Saturn is Launched." Inside Mark Vaughn profiled the all-new Saturn compact sedans and coupes, discussed the company's unique philosophies, and interviewed former Saturn president Richard G. "Skip" LeFauve.

Retiree Converts Saturn Coupe to Battery Power

Sam Abuelsamid from AutoBlog Green recently talked to Bob Gurk, a retired autoworker, about how and why he chose to convert a Saturn SC into an electric vehicle. "He decided to build it about a year ago after seeing 'Who Killed the Electric Car?'" Sam explained in his story.

Random Article from the SaturnFans.com Archives

GM COO Fritz Henderson: We are Still "Evaluating Our Options," No Decision Yet on Saturn

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Now that General Motors has secured emergency financing via a loan from the U.S. Treasury, the company is putting its "complete focus" on meeting the requirements of the loan and developing a plan by the end of March that proves to the Government that it can evolve into a viable company, according to a story published Friday in Automotive News. The publication quoted GM COO Fritz Henderson as saying the company has still not made any decisions about Saturn, and that GM is still "evaluating our options."