Saturn S-Series One of the 10 Most Significant GM Cars of All Time

1991 Saturn SL2

Alex Taylor III, senior editor of Fortune magazine, recently compiled a list of the ten most significant cars in General Motors history. In chronological order, Saturn was cited as number 7. "Another GM effort to compete with the imports, Saturn represented a fresh start free of old encumbrances," he wrote. But "later it became a corporate orphan and languished for a decade until revived with products designed by Germany's Opel." His full list included the following: 1912 Cadillac, 1927 LaSalle, 1953 Corvette, '55 Chevy, 1959 Corvair, 1964 GTO, 1991 Saturn, 1996 EV1, 2008 Tahoe 2-Mode Hybrid, and the 2010 Volt.

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To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.