Owner Stories: Having Fun with My 1998 SC2

Well I walked in to my local used car lot and asked the salesman for a car that was sporty, got good gas mileage, and was front wheel drive because I needed something better to drive in the snow than my Camaro Z28). He showed me a variety of imports, and I test drove a few of them including an Eclipse Spyder, Jetta, and Civic to name a few. They were all overpriced and had poor performance.

We then came across a black '98 SC-2 with 30,000 miles. I had never driven a Saturn or heard much about them, so I figured I would take it for test drive. To my amazement it was by far the fastest, best handling car that I had looked at so far, and the price was wasn't to bad either. I was hooked.

I ended up buying the car and putting it through it's paces the first day (nothing like a little back mountain road racing to test out a new car). The car handled exceptionally well. More than 100,000 miles later its still running strong! I eventually want to put some upgrades on it, but for now I'm having plenty of fun with it.

Source: Steve

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Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."