Flashback Friday: Saturn "New in Town" Newspaper Ad

Flashback Friday: Saturn "New in Town" Newspaper Ad

Back in the early 1990's Saturn was still building out its retail network and when new stores opened, they often ran advertisements like the one above in local area newspapers. This particular ad was printed inside the pages of a newspaper in New Jersey on June 25, 1993 to announce the opening of Saturn of Toms River.

Read the text of the advertisement below and then click here to view a large copy of the ad.

Hi. We're new in town. We're very pleased to announce the opening of our newest Saturn showroom. And we'd like o invite you in for a visit - to show you some of the ways we're trying to change the automobile business. It's in the way we design our cars. And how we build them. And most of all, how very differently we take care of our customers - more like how you'd treat a new neighbor. (Which we are, we guess).

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General Motors today submitted a plan to use Federal bridge loans to create a leaner, more competitive company, one that is profitable and self-sustaining for the long term. The plan, submitted in response to Congressional hearings in November, includes a detailed blueprint for a successful, sustainable General Motors.