Flashback Friday: Saturn Introduces the SW Wagon

Flashback Friday: Saturn Introduces the SW Wagon

Saturn unveiled the all-new 1993 SW2 at the North American International Auto Show in Detroit during the winter of '92. Billed by the company as a "sedan with a backpack," the SW expanded Saturn's lineup and offered customers new levels of cargo space and utility. Two models were offered, the SW1 and SW2, which were powered by Saturn's tried-and-true 1.9L single- and dual-overhead cam engines, respectively.

From the brochure:

While most engineers think of space in terms of cubic feet, Saturn engineers think of it a little more creatively. For example, they think about what you can put where - cubic feet or otherwise. For instance, you'll be pleased to know that you can pop the latch of any Saturn wagon and slide a standard twenty-one inch television set (still in its box) into the cargo area - even without folding down the rear seats. Better yet, you can probably convince Fido (we're talking big dog, not a little yapper) to sit back there - without getting all cramped and cranky. Who knows, he might even grow to like it. A couple of things you'll grow to like are the sport-tuned suspension system, the dent-resistant bodyside panel, Saturn's unique reinforced passenger cage design called a "spaceframe," and last but not least, the dual overhead cam performance engine available on the SW2. So, if your life has outgrown your present mode of transportation, you might care to check out Saturn's new wagon. You'll find it in showrooms in the fall of 1992. It won't squeeze your pocketbook, and hey, it'll still hug a good country corner.

Random Article from the SaturnFans.com Archives

Saturn Brochure Covers: 1991-96

SaturnFest 2009

Saturn's original advertising agency, Hal Riney & Partners, managed to capture an essence of Saturn's personality and apply it to printed and recorded media. They created a consistent feel and image with all its printed materials. Many people who missed out on Saturn's earliest days have asked to see what the early brochures were like.