Flashback Friday: Saturn ICY Racing

Flashback Friday: Saturn ICY Racing

Many years ago, Saturn Corporation participated in the Sports Car Club of America racing series. Dave Rosenblum, who ran the Inner City Youth (ICY) Racing Team, ran and managed the team that raced Saturn S-Series coupes, like the modified SC2 you see above. They not only raced, but they won – including the SCCA's World Challenge T2 Manufacturers' Cup. Read more about their efforts – and successes – in an excerpt from a promotional card that Saturn handed out at autoshows in the late 1990s.

The Saturn Inner City Youth Racing Team took home the SCCA's World Challenge T2 Manufacturers' Cup, earning more points than team like Honda, Acura, and BMW. We're especially proud of this award because it says a lot about our cars and our company. Our cars are fun to drive. Torque-heavy tuning, sequential-port fuel injection, true MacPherson-strut front end and optimized tri-link rear suspension give Saturns surprising performance. Our company believes in the strength of teamwork. We've been sponsoring the Inner City Youth Racing Team since 1991. Dave Rosenblum, a recovering substance abuser, started the team in 1984 with a vision of keeping kids in school and out of trouble. Since then, more than 85 kids have gone through the program.

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."