Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

Maybe it was the first time you saw your reflection in a hubcap, or the first time you sat in your Grandfather's lap in the driveway and pretended to steer. Whatever it was, it began our romance with cars. Something that was meant to get you from Point A to Point B became almost family, because you trusted what it was, how it was made, and deep down we still believed that some things would last forever. Isn't it time you felt that way again?

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Saturn Astra Set for 2007 Debut

Bob Lutz, General Motors' vice chairman for global product development, has high hopes for Saturn. The GM executive told Automotive News in a recent interview that was published this week that Saturn will be his company's hottest brand this year. Even though Chevrolet will experience the more growth in terms on the number of vehicles sold, Lutz told the magazine that among GM's eight brands, Saturn will have the largest "rapid overall percentage expansion."