Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

Maybe it was the first time you saw your reflection in a hubcap, or the first time you sat in your Grandfather's lap in the driveway and pretended to steer. Whatever it was, it began our romance with cars. Something that was meant to get you from Point A to Point B became almost family, because you trusted what it was, how it was made, and deep down we still believed that some things would last forever. Isn't it time you felt that way again?

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Saturn Astra's Taut Design Reinforces its Fun-to-Drive Promise

When the '08 Saturn Astra arrives later this year, the first thing people will notice is its striking exterior design. It shares familial genes with its Opel cousin, while maintaining an unmistakably Saturn flair. It is a detailed design that incorporates signature styling cues, including a bold, bright grille bar with prominent Saturn logo.