Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

Maybe it was the first time you saw your reflection in a hubcap, or the first time you sat in your Grandfather's lap in the driveway and pretended to steer. Whatever it was, it began our romance with cars. Something that was meant to get you from Point A to Point B became almost family, because you trusted what it was, how it was made, and deep down we still believed that some things would last forever. Isn't it time you felt that way again?

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Video: Retailers Say Saturn Should be Saved

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Two brothers who own Saturn retail facilities in Michigan tell WJRT ABC 12 that they are holding out hope for Saturn. Both feel Saturn will survive this ordeal. "It's a special brand. The way we do business is different," Serra Automotive Group's Joe Serra told the television station.