Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

Maybe it was the first time you saw your reflection in a hubcap, or the first time you sat in your Grandfather's lap in the driveway and pretended to steer. Whatever it was, it began our romance with cars. Something that was meant to get you from Point A to Point B became almost family, because you trusted what it was, how it was made, and deep down we still believed that some things would last forever. Isn't it time you felt that way again?

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Plug-In Vue Hybrid Previewed at "Plug-In 2008" Convention

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Saturn Vue Green Line Plug-In Hybrid

GMnext contributor Matt Kelly talked to Larry Nitz, GM's executive director of powertrain engineering, at "Plug-In 2008" in San Jose, California last month about the upcoming Saturn Vue Plug-In Hybrid. He was excited by what he heard and saw. "The vehicle's lithium-ion battery will allow it to double its fuel economy for about 20 miles," Kelly wrote on the GMnext blog.