Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

Maybe it was the first time you saw your reflection in a hubcap, or the first time you sat in your Grandfather's lap in the driveway and pretended to steer. Whatever it was, it began our romance with cars. Something that was meant to get you from Point A to Point B became almost family, because you trusted what it was, how it was made, and deep down we still believed that some things would last forever. Isn't it time you felt that way again?

Random Article from the SaturnFans.com Archives

Motor Trend: Penske Hopes to "Use a Competitor’s Excess North American Capacity" for New Saturns

Samsung SM3

Motor Trend reports in its September 2009 issue that Roger Penske ultimately plans to sell Saturn vehicles that are built in North America. The magazine speculates that next-generation Saturn vehicles will be based on Renault-Samsung-Nissan models, which will be built in Nissan North American factories that have excess, spare capacity.