Flashback Friday: 1993 Saturn Shortage

Flashback Friday: 1993 Saturn Shortage

Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one. Demand was so great in late 1992 that Saturn stores literally ran out of cars. "You'd think building 1,000 cars a day, we'd have enough to go around," wrote Saturn in a clever pamphlet handed out by retailers to help explain the shortage. "Some people who've ordered a 1993 Saturn may have to wait a bit. For that, we apologize." View the full pamphlet online here.

Random Article from the SaturnFans.com Archives

Searching for an Original 1991 Saturn Owner

A television station in Ohio is working on a news segment about Saturn, and they are looking for an owner of any 1991 Saturn who lives in the area between the Cleveland, Ohio and Pittsburgh, Pennsylvania area. Ideally, the person they'd like to talk to is someone who is the original owner and still uses the car.