Flashback Friday: 1993 Saturn Shortage

Flashback Friday: 1993 Saturn Shortage

Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one. Demand was so great in late 1992 that Saturn stores literally ran out of cars. "You'd think building 1,000 cars a day, we'd have enough to go around," wrote Saturn in a clever pamphlet handed out by retailers to help explain the shortage. "Some people who've ordered a 1993 Saturn may have to wait a bit. For that, we apologize." View the full pamphlet online here.

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Autoliv Introduces New Unique Passenger Airbag

Swedish automotive safety system manufacturer Autoliv recently unveiled a new passenger airbag concept that's designed to reduce weight, while maintaining exceptional crash protection. This is achieved by using a unique fabric container for the folded airbag, instead of a conventional steel or plastic housing. The new innovative passenger airbag module was introduced on the 2009 Saturn Outlook, Chevrolet Traverse, GMC Acadia, and Buick Enclave.