Flashback Friday: 1993 Saturn Shortage

Flashback Friday: 1993 Saturn Shortage

Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one. Demand was so great in late 1992 that Saturn stores literally ran out of cars. "You'd think building 1,000 cars a day, we'd have enough to go around," wrote Saturn in a clever pamphlet handed out by retailers to help explain the shortage. "Some people who've ordered a 1993 Saturn may have to wait a bit. For that, we apologize." View the full pamphlet online here.

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Video: Retailers Say Saturn Should be Saved


Two brothers who own Saturn retail facilities in Michigan tell WJRT ABC 12 that they are holding out hope for Saturn. Both feel Saturn will survive this ordeal. "It's a special brand. The way we do business is different," Serra Automotive Group's Joe Serra told the television station.