Flashback Friday: 1993 Saturn Shortage

Flashback Friday: 1993 Saturn Shortage

Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one. Demand was so great in late 1992 that Saturn stores literally ran out of cars. "You'd think building 1,000 cars a day, we'd have enough to go around," wrote Saturn in a clever pamphlet handed out by retailers to help explain the shortage. "Some people who've ordered a 1993 Saturn may have to wait a bit. For that, we apologize." View the full pamphlet online here.

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Mysterious Ohio Based Investment Group Arises as a Potential Buyer

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Update on May 7th: Leading negotiations for this group is Gary Marvicsin. Detroit News reports that he is employed in the auto industry.

Detroit News reports that there is a mysterious Ohio based investment group interested in acquiring Saturn. Unlike the other interested buyers, this group has developed a concept to keep the company domestically based. According to the article, the group is interested in purchasing domestically abandoned manufacturing plants to produce Saturns. Chrysler plants that are targeted to close due to bankruptcy troubles were specifically mentioned. The group wants to continue to employee UAW workers at these plants. While recognizing the high costs associated with employing union workers, such as benefits and pensions, the group believes that it is the right move for two reasons.