Flashback Friday: 1993 Saturn Shortage

Flashback Friday: 1993 Saturn Shortage

Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one. Demand was so great in late 1992 that Saturn stores literally ran out of cars. "You'd think building 1,000 cars a day, we'd have enough to go around," wrote Saturn in a clever pamphlet handed out by retailers to help explain the shortage. "Some people who've ordered a 1993 Saturn may have to wait a bit. For that, we apologize." View the full pamphlet online here.

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The Outlook for Closed Saturn Dealerships

Closed Saturn Dealership in Pompton Plains, NJ

Automotive News estimates that nearly 70 Saturn dealerships have closed this year as a result of the bad economy and GM's decision to sell the brand. What will happen to these 70 stores? There is an interested buyer: Kia. While the South Korean car company is buying up a number of closed dealerships around the country, it has a particular interest in acquiring Saturn dealerships.