Flashback Friday: 1993 Saturn Shortage

Flashback Friday: 1993 Saturn Shortage

Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one. Demand was so great in late 1992 that Saturn stores literally ran out of cars. "You'd think building 1,000 cars a day, we'd have enough to go around," wrote Saturn in a clever pamphlet handed out by retailers to help explain the shortage. "Some people who've ordered a 1993 Saturn may have to wait a bit. For that, we apologize." View the full pamphlet online here.

Random Article from the SaturnFans.com Archives

GM and UAW Reach Pact to End Strike at Outlook Plant

Lansing Delta Township Plant

The Detroit Free Press reports that workers at GM's Lansing Delta Township manufacturing facility in Michigan, where the Saturn Outlook, GMC Acadia, and Buick Enclave are built, could be back to work building new vehicles again as early as Monday next week. Production of the popular large crossover models stopped April 17th when workers went on strike over several unresolved local plant issues.