Flashback Friday: 1993 Saturn Shortage

Flashback Friday: 1993 Saturn Shortage

Back in the early days, Saturn was a bit of a phenomenon. As a new brand on the automotive landscape with a new way of doing business, folks came from miles around to check out their relatively unknown lineup of Tennessee-built plastic-bodied small cars. The trouble was that after kicking the tires and taking one for a spin around the block, customers usually wanted to buy one. Demand was so great in late 1992 that Saturn stores literally ran out of cars. "You'd think building 1,000 cars a day, we'd have enough to go around," wrote Saturn in a clever pamphlet handed out by retailers to help explain the shortage. "Some people who've ordered a 1993 Saturn may have to wait a bit. For that, we apologize." View the full pamphlet online here.

Random Article from the SaturnFans.com Archives

General Motors Adds Bumper-to-Bumper Warranty to Certified Pre-Owned Saturn, GM Vehicles

General Motors yesterday announced that it will provide consumers with a fully transferable 12-month/12,000-mile "bumper-to-bumper" warranty with no deductible on all Saturn Certified Pre-Owned Vehicles and all GM Certified Used Vehicles sold in the United States.