Flashback Friday: 1993 "Multiply" Newspaper Ad

Flashback Friday: 1993 "Multiply" Newspaper Ad

This folksy Saturn newspaper advertisement was one of many used to promote Saturn's newly expanded 1993 model year lineup of S-Series vehicles. The ad featured many of Saturn's classic advertising elements from that time period, including a catchy headline, a prominent photo, and a few clever sentences written to make the reader feel right at home with Saturn. "Left to their own devices, they've been known to multiply," read the main heading of the text. The ad featured side profile pictures (from top to bottom) of the '93 SC1, SW1, and SL1 models. Beneath the four-door sedan, additional verbiage introduced "the 1993 Saturn SL starting at only $9495."

View a full-size scanned image of the ad, and read the text from the main section of the ad's copy below.

Two years ago there were only 28 places to find a Saturn, and only the coupe and sedan to buy. Now there are 184 places to shop, with more on the way, and seven Saturns to choose from including two brand new wagons. So come on by. As we've always said, the more the merrier.

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Mysterious Ohio Based Investment Group Arises as a Potential Buyer

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Update on May 7th: Leading negotiations for this group is Gary Marvicsin. Detroit News reports that he is employed in the auto industry.

Detroit News reports that there is a mysterious Ohio based investment group interested in acquiring Saturn. Unlike the other interested buyers, this group has developed a concept to keep the company domestically based. According to the article, the group is interested in purchasing domestically abandoned manufacturing plants to produce Saturns. Chrysler plants that are targeted to close due to bankruptcy troubles were specifically mentioned. The group wants to continue to employee UAW workers at these plants. While recognizing the high costs associated with employing union workers, such as benefits and pensions, the group believes that it is the right move for two reasons.