Classic Saturn Brochure Covers from 1991-99

In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers. Saturn's original advertising agency, Hal Riney & Partners, managed to capture an essence of Saturn's personality and apply it to printed material year after year. Many people who missed out on Saturn's earliest days have asked to see what the early brochures were like.

Here's a look at Saturn's brochure covers from 1991-99.

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Flashback Friday: 2000 Saturn CV1 Concept

Flashback Friday: 2000 Saturn CV1 Concept

The CV1 - so named because it was Saturn's first real concept vehicle - explored new vehicle packaging and design features, many of which would end up playing an important role as Saturn grew its product lineup. Notable features found on the CV1 that eventually made it into production on other Saturn vehicles were the center-mounted instrument cluster (Ion), continuously variable transmission (Ion and Vue), flat-folding passenger seat (Vue), all-wheel-drive (Vue and Outlook), and LED tail-lights (Aura).