Classic Saturn Brochure Covers from 1991-99

In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers. Saturn's original advertising agency, Hal Riney & Partners, managed to capture an essence of Saturn's personality and apply it to printed material year after year. Many people who missed out on Saturn's earliest days have asked to see what the early brochures were like.

Here's a look at Saturn's brochure covers from 1991-99.

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2008 "ClapSaturn" Aura XE

2008 "ClapSaturn" Aura XE

I was fortunate enough to meet up with Al Clapsaddle, sales consultant at Saturn/West, earlier this week for breakfast during a brief stop in Columbus, Ohio. I had an opportunity to get an up close look at his newly-modified 2008 Aura midsize sedan. Over the years Al has enjoyed personalizing all of his Saturns, and his '08 Aura is no different.