Classic Saturn Brochure Covers from 1991-99

In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers. Saturn's original advertising agency, Hal Riney & Partners, managed to capture an essence of Saturn's personality and apply it to printed material year after year. Many people who missed out on Saturn's earliest days have asked to see what the early brochures were like.

Here's a look at Saturn's brochure covers from 1991-99.

Random Article from the SaturnFans.com Archives

GM Explores Restyling Saturn Logo

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The Detroit News published an article yesterday about GM's new, more polished and sophisticated "jet-set style" vehicle interiors. While the article provided some interesting insight into the vision behind GM's quest to make its cars and trucks a benchmark in the industry, it was the last paragraph of the article that was most intriguing.