Classic Saturn Brochure Covers from 1991-99

In Saturn's early days, the company's brochures were always a little bit different from your "typical" vehicle brochures. In addition to showcasing that model year's new features, Saturn used the pages of its brochures to tell a story about what made its cars different. You'll notice how none of the brochures below even show a car on their covers. Saturn's original advertising agency, Hal Riney & Partners, managed to capture an essence of Saturn's personality and apply it to printed material year after year. Many people who missed out on Saturn's earliest days have asked to see what the early brochures were like.

Here's a look at Saturn's brochure covers from 1991-99.

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Saturn Revs for the Future with Performance-Oriented Products

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Despite a lack of new product during the late 1990's, Saturn is working hard to re-establish itself as a 'different' manufacturer of class-leading, import-fighting vehicles. Unlike Saturn's first ten years when General Motors starved retailers of new product, Saturn's next ten years promise to be quite the opposite - a variety of exciting new models are planned for the future.