S-Series

Searching for an Original 1991 Saturn Owner

A television station in Ohio is working on a news segment about Saturn, and they are looking for an owner of any 1991 Saturn who lives in the area between the Cleveland, Ohio and Pittsburgh, Pennsylvania area. Ideally, the person they'd like to talk to is someone who is the original owner and still uses the car.

Saturn Deserves Better than Revisionists Calling Its Cars Ordinary

1991 Saturn SL2

Bryan Laviolette from Michigan WLLZ: Much has been written about why Saturn was somewhat of a success through much of the 1990s. Even though General Motors starved the brand for new products, those who bought Saturns back then loved them. Sure, buyers enjoyed the no-haggle deals and the fresh approach to selling cars. They loved it when dealer employees clapped as they drove their cars away for the first time. But what they really loved was that the cars were good, possibly the best cars GM has made since the 1950s when it ruled the American market.

Flashback Friday: Saturn ICY Racing

Flashback Friday: Saturn ICY Racing

Many years ago, Saturn Corporation participated in the Sports Car Club of America racing series. Dave Rosenblum, who ran the Inner City Youth (ICY) Racing Team, ran and managed the team that raced Saturn S-Series coupes, like the modified SC2 you see above. They not only raced, but they won – including the SCCA's World Challenge T2 Manufacturers' Cup.

Going the Distance: Duane Delegan and His 390k Mile Saturn SC2

Christopher Solomon from MSN: Duane Delegan isn't shy about it, he's frugal. Superfrugal. Growing up, when the family was "really, really poor," the Chicago-area man even recalls lending his parents money from his piggy bank. So when Delegan buys a car, he makes it last. In 1994, Delegan splurged and bought a new four-cylinder Saturn SC2 for $14,000.

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.

Flashback Friday: Saturn Introduces the SW Wagon

Flashback Friday: Saturn Introduces the SW Wagon

Saturn unveiled the all-new 1993 SW2 at the North American International Auto Show in Detroit during the winter of '92. Billed by the company as a "sedan with a backpack," the SW expanded Saturn's lineup and offered customers new levels of cargo space and utility.

The World’s Most Loyal and Dedicated Saturn Family

Al Clapsaddle

Earlier this month, Al Clapsaddle's wife took delivery of a brand new 2009 Saturn Aura XE — their family's 47th new Saturn! Significantly, someone in Al's family has owned at least one Saturn from every model year since 1993. His journey with the "different kind of company" began when his son started looking for his first new car.

Owner Story: My Gold 1997 Saturn SL is the "Best Car I Have Ever Owned"

From MikeNW: I presently own a 1997 Saturn SL. I bought it new on July 7, 1997 with 7 miles from Saturn of Escondido, California. At the time, I wanted a small car with air conditioning that could hold my bicycle. After looking at Hondas and Fords, I found the Saturn. But I wasn't a big fan of Saturns back then.

What Does Saturn Have in Common with the Energizer Bunny?

Energizer Bunny

Mike Morrissey, from the Saturn Communications Team equated Saturns to the popular advertising character, the Energizer Bunny, in a blog written on ImSaturn.com yesterday. Why you may ask? Saturn discovered through a research study conducted by R.L. Polk that 83% of all of the Saturns ever sold in the United States are still actively registered. You may remember that nearly two weeks ago Saturn celebrated the sale of their 4 millionth vehicle in Traverse City, Michigan: a black three door Astra. Of those 4 million vehicles, 3.3 million of them are still in use.