Retailers Tell the Saturn Story in New Ads

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Kim McGill, director of advertising and promotions for Saturn: The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament. The format of the ads is simple. There's no blaring music or cars zipping down twisting mountain roads. Instead, it's just a Saturn retailer talking about our brand and our products. It represents a renewed focus on the more personal side of Saturn. We are a human car company, made up of people who understand what our customers are going through today. The messages are straightforward. We are still here, offering a full line-up of fuel efficient vehicles that includes two hybrids. And these great vehicles are still backed by Saturn's deep commitment to taking care of each and every customer.

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Chevrolet Plans to Offer Vue-based SUV in 2004

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Last week General Motors confirmed rumors that Chevrolet will replace its aging Tracker SUV with a version of the Saturn Vue in 2004, as a 2005 model. The new SUV will be called the Equinox. Like the Vue, the Equinox will be a five-passenger sport-utility built on GM's Theta architecture.