It Could Be Time to Buy a Saturn

Saturn Aura XR at the Beach

Jessica Anderson from Kiplinger's Personal Finance: If you're in the market for a new car, GM's loss could be your gain. Saturn's dealers have until the end of October 2010 to close, now that a deal has fallen through to sell the car line to the Penske Automotive Group. But many showrooms could close by January because inventory is low. That means the sooner you shop, the better your choices. And there are good reasons to consider a Saturn. Its most popular models — the Aura midsize sedan, the Vue small crossover and the Outlook midsize crossover — all score well in Kiplinger's Personal Finance's rankings. The Aura XE was Kiplinger's Best New Car for the 2007 model year. According to TrueCar, an automotive-data company that tracks prices, the average transaction prices for Saturn's most popular models are within a few hundred dollars of invoice. The average discount from sticker price is close to $1,000 on these models. And more incentives are likely soon.

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GM: "We are Completely Behind Saturn"

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Sharon Terlep from the Dow Jones by way of CNN/Money: General Motors sales chief Mark LaNeve on Monday played down speculation the auto maker will kill its Saturn brand, saying GM is instead focused on finding a new business model for the money-losing lineup. "We have a very successful consumer brand with Saturn. We need to find the right business model," said LaNeve, adding that the company has received hundreds of letters from Saturn customers supporting the brand.