It Could Be Time to Buy a Saturn

Saturn Aura XR at the Beach

Jessica Anderson from Kiplinger's Personal Finance: If you're in the market for a new car, GM's loss could be your gain. Saturn's dealers have until the end of October 2010 to close, now that a deal has fallen through to sell the car line to the Penske Automotive Group. But many showrooms could close by January because inventory is low. That means the sooner you shop, the better your choices. And there are good reasons to consider a Saturn. Its most popular models — the Aura midsize sedan, the Vue small crossover and the Outlook midsize crossover — all score well in Kiplinger's Personal Finance's rankings. The Aura XE was Kiplinger's Best New Car for the 2007 model year. According to TrueCar, an automotive-data company that tracks prices, the average transaction prices for Saturn's most popular models are within a few hundred dollars of invoice. The average discount from sticker price is close to $1,000 on these models. And more incentives are likely soon.

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Jill Lajdziak: We are Still Saturn

Saturn General Manager Jill Lajdziak

A letter from Saturn General Manager Jill Lajdziak: From our very beginning, Saturn has always sought a better way. We pioneered no haggle-no hassle shopping, built dent-resistant cars, set a new benchmark for customer service and forged a unique relationship with our retailers, workers and customers. From the beginning, Saturn was launched as a "Different kind of Car Company." Well, here we go again. You may have read that General Motors delivered a plan to the U.S. government that outlined the corporation's plan for long term viability. In that plan, GM stated that Saturn would work with its retailers to investigate options for the future of the Saturn brand. We said that all ideas were on the table and we meant it.