Going Green at Lansing Saturn

From MiLife MiTimes: When rain falls upon the Lansing, Michigan plant where Saturn builds one of its models, they do something pretty noteworthy with the rainwater. They recycle it.

Jill Lajdziak is rather proud. As the general manager and top executive of General Motors' Saturn division, she cites the recycling as an important example - but just one - of the company's overall approach to sustainability.

"We walk the talk," she says. "I think you build trust in the consumer's mind when you do that, and this brand has always done that. It's one thing to put green technology into your product," Lajdziak says. "It's another to also focus on the other elements that define green. I think today's consumer wants to buy from a company that thinks about environmental friendliness a little bit more holistically."

Click the link below to read the full story.

Random Article from the SaturnFans.com Archives

Saturn Retailers May Buy the Brand from GM

Bradford Wernle and Jamie LaReau from Automotive News: As part of its restructuring proposal, GM has told Congress it will consider all options for Saturn. That leaves Saturn's future uncertain and dealers considering all options, including buying the brand.