GM Recalling 2008-2010 Saturn Outlooks

2008-2010 Saturn Outlook Recalled

General Motors announced today it is recalling 1.18 million of its Lambda-based large crossover sport-utility vehicles, including: Saturn Outlooks from the 2008-2010 model years, Buick Enclaves and GMC Acadias from the 2008-2013 model years, and Chevrolet Traverses from the 2009-2013 model years.

The vehicles are equipped with a Service Air Bag warning light in the driver information center. Ignoring the Service Air Bag warning light will eventually result in the non-deployment of the side impact restraints, which include driver and passenger seat-mounted side air bags, front center air bag (if equipped), and the seat belt pretensioners.

To repair the condition, dealers will remove the driver and passenger side air bag wiring harness connectors and splice and solder the wires together.

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Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."