2010 Saturn Outlook: Specifications and Capacities

ZR14526 FWD XV 1XV, XE 1XE, XE Premium 2XE, XR-L 1XR and XR-L Premium 2XR ZV14526 AWD XE 1XE, XE Premium 2XE, XR-L 1XR and XR-L Premium 2XR
Specifications
Turning diameter, curb-to-curb, ft. (m) 40.4 (12.3) 40.4 (12.3)
Capacities
Curb Weight (XV), lbs. (kg) 4638 (2104) --
Curb Weight (XE & XE Preferred), lbs. (kg) 4638 (2104) 4837 (2194)
Curb weight (XR), lbs. (kg) 4729 (2145) 4927 (2235)
Curb Weight (XR Premium), lbs. (kg) 4788 (2172) 4987 (2262)
Cargo volume, behind 1st row seat, cu. ft. (liters) 115.9 (3282.3) 115.9 (3282.3)
Cargo volume, behind 2nd row seat, cu. ft. (liters) 68.6 (1942.8) 68.6 (1942.8)
Cargo volume, behind 3rd row seat, cu. ft. (liters) 24.1 (682.5) 24.1 (682.5)
Gross Vehicle Weight Rating, lbs. (kg) 6411 (2908) 6459 (2930)
Fuel capacity, approximate, gallon (liters) 22 (83) 22 (83)
Seating capacity (front/middle/rear) 2/3/3 2/3/3

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."