Opinion: Make Saturn a Technology Leader

Save Saturn

David F. Vogl in a letter to Automotive News: Saturn should become GM's technology leader. Make "Saturn" synonymous with "innovation." Give the Astra a clean-burning turbodiesel engine and make that same turbodiesel standard on the Aura and the Vue, with the current Two Mode gas-electric hybrid powertrain as an option. The Outlook would be sold only as high-torque diesel-electric hybrid. The Sky would be a plug-in electric with a 50-mile range and a backup generator — for less than $30,000. And when GM is finally ready to bring a fuel cell vehicle to market, GM should make certain it wears the Saturn badge. Saturn built a following with cars that were different. Just think what it could do with cars that were better — better for the environment and flat-out better than anything else GM has to offer today.

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Invitation Extended to Dealers

Saturn of Decatur

Today Saturn's 350 dealerships will receive a letter from corporate headquarters extending them an invitation to join the Penske Automotive Group. The letter will not contain a franchise agreement or any other legally binding contract. According to Saturn spokesman Steve Janisse "It's just an informational piece talking about the terms of the sale and offering them an opportunity to transition to this new owner." Janisse also told Automotive News that dealerships that decline the invitation will be transitioned into "termination mode."