Could Saturn be Integrated into Buick-Pontiac-GMC?

From All Cars All the Time: If GM were to pair Saturn with BPG, it is my belief that Saturn would aim for smaller vehicles. Corsa, Meriva, and Astra are names that come to mind when looking over Opel's lineup. Now you might argue that the Astra hasn't done very well here in the States, however I maintain that it isn't so much the car's fault as it was a hurried, low cost effort to bring it here and a scant marketing budget once the car arrived. When I test drove the Astra for a week, only one person had a vague idea of what it was, but everyone who saw it, liked it. If the Astra were custom fitted to American tastes and displayed on more numerous BPG dealership lots, it were fair much better. Think of it this way, does it makes sense to have a Cobalt knockoff Pontiac G5 or a Saturn exclusive Astra? Why compete directly with the Chevrolet dealer next door? The underpinnings of the current Cobalt and Astra are similar, but they a very different vehicles. That kind of differentiation makes sense to me.

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Saturn Brings Back 0% Financing as the Company Boosts Production of Popular Fuel Efficient Models

Yesterday General Motors announced a series of initiatives designed to jumpstart June sales of its 2008 models, and grow volume in certain key segments of the marketplace. To boost sales, the company plans a "72 Hour Sale" with 0% financing and cash back opportunities on "over 80%" of its vehicles, according to Automotive News.