L-Series

2005 Saturn Preview

With the 2005 model year just around the corner, SaturnFans.com has assembled a list of the rumored changes to each of Saturn's existing models. Look for a more complete - and official - list to be posted online as soon as it becomes available.

Saturn's Future Product Roadmap

Jill Lajdziak, vice president of Saturn sales and marketing, talked to retailers on Sunday at the 2004 NADA conference. She spoke about the future of the brand, the importance of maintaining Saturn's high level of customer satisfaction, and increasing brand awareness through advertising. The list below highlights some of her discussion points.

Next Generation Saturn Midsize Vehicle Still a Mystery

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Will Saturn's next midsize car, rumored to be called the Saturn V, be offered as a sedan or wagon?

L-Series May be Renamed 'Saturn V'

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In a move that may indicate Saturn has concerns that its three-letter naming convention won't be successful in the ultra-competitive midsize market, SaturnFans.com has learned that the company may be looking into its past for inspiration in naming its upcoming midsize sport wagon. It has been known for quite some time that Saturn will drop the L-Series moniker when the car is redesigned in 2006.

Saturn May Share Wilmington Plant With Buick

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Buick may join Saturn, Saab, Chevrolet, and Pontiac in building a midsize car based on General Motors' new midsize Epsilon platform. It would be the fourteenth GM model to use the global Epsilon architecture. If the car is approved for production, it may be built alongside Saturn's next generation midsize vehicle in Wilmington, Delaware beginning in 2007.

Future Models Will Give Saturn a 'Boost'

Saturn says it expects about a 10% increase in U.S. sales next year from the total expected for 2002, thanks to an updated and expanded lineup. Jill Lajdziak, vice president of Saturn Sales, Service, and Marketing, told reporters at a media preview for the new Ion line of small cars that Saturn is on track to set a new sales record this year, with sales of between 285,000 and 300,000 vehicles.

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Flashback Friday: First Saturn Sold Today in 1990

On this date in 1990, Saturn sold its first car. According to the St. Petersburg Times, the first Saturn - the blue SL2 sedan shown above - was sold just after midnight to Elaine Terry at Saturn of Clearwater. "I wanted an American-made car and decided to give it a try," Mrs. Terry told the newspaper. It was a 25th wedding anniversary present. USA Today and CNN were reportedly at the retail facility to document the event. "I kept it for 10 months and put over 5,000 miles on it. People all over the country wanted to buy the car from me. One man in Las Vegas was talking up to $100,000 for it."