Video: A Humorous Look Back at the Year 2000 and the Saturn L-Series Wagon

The folks at Yahoo Autos came across this different kind of YouTube video of the 2000 LW1 that invites viewers to "wax nostalgic over a Saturn." The review was recorded by Regular Car Reviews. Yahoo's Justin Hyde says the video features "astute narration to a wagonload of turn-of-the-century nostalgia. It's enough to make one pine for the plastic-body vanilla cars of yore." I wouldn't exactly call our V6-powered 2002 L300 sedan "vanilla," but that's a discussion for another day. I sure do miss that car...

Via: Yahoo Autos

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Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.