Saturn Ion, Vue to Get XM Satellite Radio in 2004

Accelerating one of the fastest-ever technology rollouts in its history, GM will offer XM Satellite Radio on 44 of 57 GM models, representing more than three-quarters of GM's fleet.

In November 2001, GM became the first automaker to offer XM as a factory-installed option on 2002 Cadillac DeVilles and Sevilles. For the 2003 model year, GM expanded to 25 car, truck and SUV models, and Cadillac was the first division to offer XM across its entire product portfolio. At the start of the 2004 model year, XM will be available on 44 GM models, including the 2004 Saturn Ion and Vue. Among new models offering XM are several GM vehicles debuting in January at the Detroit auto show, including the Chevrolet Malibu, Malibu Maxx, Colorado, and GMC Canyon mid-size pick-ups. XM will also be available on GM's popular high-volume SUVs including the Chevy Trailblazer, GMC Envoy and the new Buick Rainier.

"GM new vehicle buyer reaction to XM has been overwhelmingly positive," said John F. Smith, group vice president of GM Vehicle Sales, Service and Marketing. "Our early research among GM vehicle owners with XM revealed that over 90 percent would either 'only buy a vehicle with XM' or would 'prefer to buy with XM' when they next shop for a vehicle."

"We're thrilled that General Motors, the nation's largest automaker, is equipping the production lines of more than 75 percent of its models to install XM radios," said XM President and CEO Hugh Panero.

XM Satellite Radio provides 101 coast-to-coast, digital-quality channels of music and talk, from 1940s standards to the latest in hip-hop, and from comedy to CNN. Consumers can subscribe to the basic service for $9.99 a month - less than the cost of a single CD. In addition, GM customers with GMAC financing can choose to include the XM subscription in their car payments.

Source: General Motors

Random Article from the Archives Now Lets You "Ask Jill" Questions About the Brand as the Company Expands its Web Presence

Ask Jill Graphic

Saturn recently added a new feature to its website that allows visitors to pose questions directly to General Manager Jill Ladjziak. Some folks have already taken advantage of the opportunity. They've asked questions about Saturn's future, the impact any changes in ownership will have on their vehicle warranty, and who she rooted for during the Stanley Cup finals (well, maybe not that question). Keeping in close contact with customers is something Jill has always felt strongly about and excelled at doing. This new tool gives Jill and her team a way to communicate on a personalized level with owners and enthusiasts.