On the Auction Block: The Last Saturn Ion

On the Auction Block: The Last Saturn Ion

General Motors is reportedly gearing up to auction off "about 100 of its prized antique and show cars to raise cash and trim warehousing costs," according to a story in Sunday's Los Angeles Times. A check of the Barrett-Jackson website shows three historic Saturn vehicles going on the block this Thursday. The vehicles are in addition to the nine classic Saturns auctioned earlier this year. Among the latest Saturn for sale include this 2007 Saturn Ion - the last Ion ever built in Spring Hill, Tennessee. It features a 2.2 liter Ecotec engine with automatic transmission and Goodyear 195x60x15 tires. You can bid on this Saturn, and other vehicles from General Motors' prized "Heritage Collection," by following the instructions posted on the Barrett-Jackson website.

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Saturn Launches Ad Campaign to Reassure Customers

New Saturn Ad Screen Capture

It's only been a few hours since I first saw the new "We're Still Here" television ad, and the New York Times already has an indepth article about Saturn's brand-new campaign. The story not only discusses that particular ad, but it also takes a look at some of the other spots featuring retail store owners in Saturn's attempt to reassure customers that the brand is still in business.