GM Recall and NHTSA Investigation Recap

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There's a lot of confusion and misinformation posted on the Internet about the recent General Motors recalls and ongoing Federal investigations. As Saturn owners, there are three pieces of this puzzle that are critically important to us.

If you aren't sure if your Saturn has been recalled, you can search the GM Recall database. In addition, GMBeat.com is continuously updated 24x7 with the latest developments associated with GM's recalls and how they pertain to Saturn. In addition, we'll be sure to post the latest information on the SaturnFans.com home page as the situation develops.

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Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."