GM Global Units Play Key Role in Saturn Future

Tags:

The days of the all-American engineered Saturn are nearly over. In today's cut-throat marketplace General Motors has been forced to rethink how it designs and markets cars. As a result, Automotive News says that GM will assign "a particular vehicle program to a regional engineering center in one of GM's four regions: North America, Europe, Asia-Pacific and Latin America-Africa-Middle East."

Bloomberg recently reported that General Motors' German car unit, Adam Opel AG, will be charged to develop and design future Saturn cars for the U.S. market. However, according to Automobilwoche magazine, "the [Saturn] brand will keep its retailers and its sales staff." Even though the Saturn cars will be engineered in Europe, they will not be manufactured overseas. Sources tell SaturnFans.com that GM plans to keep production of all Saturn vehicles within North America. Saturn currently builds vehicles in Spring Hill, Tennessee and Doraville, Georgia.

Separately, SaturnFans.com has learned that the engineering for Saturn's upcoming future minivan, light-truck, and SUV offerings will not be headed up by Opel, but instead by other GM organizations based out of North American and around the world. For instance, according to Wikipedia, a "substantial part of work for upcoming [Saturn Vue and other GM] Theta-based models was done by GM Daewoo and GM's Shanghai, China engineering operation, Pan-Asia Technical Automotive Center." Jim Queen, vice president of engineering for GM North America, told Automotive News in January that "Daewoo is going to have a very, very significant role as we move forward in the total company and in my end of the business," Queen said. "A very significant role."

Source: Automotive News, Bloomberg, Automobilwoche

Random Article from the SaturnFans.com Archives

Sky Roadster Heralds New Design Direction For Saturn Brand

Tags:

Saturn today released the first visual rendering of its upcoming sports roadster and announced that the two-seater will carry the name Sky. The rear-wheel drive Sky will showcase new design cues that will appear across Saturn's future products as the brand renews and extends its portfolio over the next 24 months.