If you watched the opening ceremony of the Olympics Friday night, you saw the General Motors television ad that caused quite a stir in the Saturn community over the weekend. The sleek, red Saturn-badged vehicle that flashed across the screen at the end of the commercial had folks asking, "was that a Saturn?" Indeed, it was.
Virtually peruse through this beautifully produced multi-page Saturn full-line ad published by Automobile magazine in their April '08 issue. Look for the fold-out and removable poster-sized picture of a bright red 2008 Saturn Astra 3-door XR inside the last page.
Jack Nerad, executive editorial director and market analyst at Kelley Blue Book's kbb.com website, talked to Saturn general manager Jill Lajdziak last week at the North American International Auto Show. The two chatted about the three vehicles Saturn unveiled at the show, as well as the brand's new, larger lineup.
If you enjoyed yesterday's press conference at the 2008 Detroit Auto Show, I think you'll really like the photos uploaded from the GM Style event, along with before, during, and after the product reveals. Stay tuned to SaturnFans.com for more Saturn auto show coverage throughout the week.
Over at GM's Fast Lane blog yesterday, Saturn general manager Jill Lajdziak wrote about the three vehicles Saturn introduced at the 2008 North American International Auto Show (NAIAS): the 2009 Vue Green Line 2 Mode Hybrid, the Vue Plug-In Hybrid, and the Flextreme concept.
According to General Motors, the Flextreme previews new elements of Saturn and Opel design language, including more sculpted surfacing molding, clear style elements such as narrow, boomerang-shaped lights and a sloping feature line in the side graphics. The vehicle also marks the return of a popular Saturn feature from the past: quad coupe doors.
Saturn demonstrates that clean, practical transportation and stunning design can go hand-in-hand with the electric-drive Saturn Flextreme concept, introduced today at the North American International Auto Show.
Automotive News recently talked to General Motors' vice president of design, Ed Welburn, about vehicle design. In an interview published Monday, Welburn told the publication that he loves "strong design, bold design, but it still has to be clean.
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Saturn's Vue lineup consists of a wide variety of powertrains and trim levels. The compact sport-utility can seat up to five, and be equipped with either a front- or an all-wheel-drive system.